Ideas are a tormenting thing. They don’t come to mind when you need them the most and other times they taunt you while you’re neck deep in other projects, too busy to pay them any attention they might need. Jenna and I tend to find ourselves shifting through a ton of half thought ideas that come and go, never in the same form twice as we sit distracted by the day to day runnings of Formerly Yes.

And now here we are, finding ourselves in the middle of an idea for Formerly Yes we can’t convince ourselves to pass on. Currently here in the store together figuring out how we are going to tell the people who made this a reality for us that even though we have a good thing going, we think we could make it better and we can’t let that go without seeing if it will work first.

As we chase the idea we are going to be temporarily closing the shop both online and in-store to give this idea a chance and our full attention. We don’t know where this might take Formerly Yes, but we hope you’re open to following us as we get there.

With love,
Jenna & Brad